Market News

Apple Should Consider Bitcoin Investment to Revitalize Stock Performance

Amid recent underwhelming performance of its stock buyback program, Michael Saylor, CEO of Strategy, has urged tech giant Apple to invest in Bitcoin.

This recommendation follows skepticism expressed by CNBC commentator Jim Cramer, who noted that Apple’s buyback initiative wasn’t yielding the expected results.

Apple has returned over $900 billion to shareholders since 2012; however, its stock has dropped over 15% in 2025, contrasting sharply with Bitcoin's 15% rise in the same timeframe.

Saylor argues that embracing Bitcoin could provide a more favorable long-term return compared to traditional stock buybacks, especially given Bitcoin's astronomical 1,000% growth over five years, versus Apple’s 135%.

As more publicly traded companies, like GameStop, embrace Bitcoin for corporate treasury diversification, Apple is at risk of falling behind.

Saylor's call to action comes at a time when many companies are reevaluating their asset management strategies in light of increasing inflation and market volatility.

The Mayer Multiple, a valuation metric for Bitcoin, suggests that the cryptocurrency is currently in a healthy accumulation range.

If Apple were to pivot towards investing in Bitcoin, it could significantly reshape corporate finance approaches among large corporations.

With growing institutional interest and declining returns from traditional investment strategies, Saylor’s suggestion could influence the broader adoption of Bitcoin.

The crypto community watches closely to see if Apple will respond to this influential call, potentially leading to a historic shift in its investment strategy.