Market News

EU Institutional Interest in Bitcoin Grows with Michael Saylor's New Strategy

Michael Saylor, the prominent Bitcoin advocate, has announced a strategic move that aims to engage European institutional investors in the world of Bitcoin.

His company, Strategy, plans to issue 3.5 million shares of its euro-denominated perpetual preferred stock (STRE), designed specifically for funding Bitcoin acquisitions.

This new financial instrument marks the first time Strategy will channel funds from Europe, signaling a significant step toward the globalization of Bitcoin.

In another context, Kraken has responded to the evolving regulatory landscape in the EU by expanding its derivatives offerings, allowing the use of Bitcoin and Ethereum as collateral.

By prioritizing adherence to EU regulations, Kraken showcases its commitment to compliance while enhancing the trading experience for users.

With an impressive 50% revenue growth in Q3, the exchange is well-positioned to capture the interest of institutional traders seeking compliance-focused platforms.

As the crypto market matures in Europe, both Strategy and Kraken are leading the charge in integrating traditional financial practices with digital assets.

The interest from institutional players in Europe adds a new layer of legitimacy to Bitcoin investments and highlights changing perceptions.

These developments, combined with increasing regulatory oversight, illustrate a dynamic and evolving landscape for cryptocurrencies in the EU.

As 2026 approaches, the emphasis on compliance and institutional adoption may very well shape the future of Bitcoin across markets globally.