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Swiss Luxury Meets Crypto: Franck Muller Launches Limited Edition Solana Watch

Swiss watchmaker Franck Muller is bridging the gap between luxury timepieces and the cryptocurrency world with its new limited-edition Solana watches.

This unique collection features a limited run of 1,111 units, each priced at 20,000 Swiss francs, or around $24,300.

Each watch includes a QR code embedded into its design, allowing users to easily link to their Solana wallet address.

However, these luxurious pieces come at a time when showcasing crypto wealth has become increasingly hazardous.

The cryptocurrency sector has witnessed a surge in physical attacks this year, raising concerns over personal safety among crypto enthusiasts.

Incidents, such as the attempted kidnapping of Pierre Noizat's family members, serve as distressing reminders of the risks associated with flaunting crypto-related assets.

Franck Muller describes its Solana watch as a "phygital" symbol, blending physical allure with digital identity in this evolving landscape.

While the watch stands as a testament to the fusion of luxury and modern technology, potential buyers may hesitate to display it openly.

As the crypto landscape evolves, the intersection of fashion and digital assets presents both opportunities and challenges for investors.

Collectors may find themselves balancing their desire for elegant craftsmanship with the need for discretion in an increasingly scrutinized market.