Market News

US Crypto Platform eToro Diversifies Offerings with 12 New Assets Following Nasdaq Launch

In a significant move for the cryptocurrency landscape, eToro has added 12 new digital assets, including popular cryptocurrencies like Dogecoin and XRP, to its U.S. platform.

This expansion increases the total available cryptocurrencies for U.S. users from three to fifteen, now including Cardano, Shiba Inu, and others.

The initiative follows eToro’s recent public debut on the Nasdaq, where it raised $310 million, showcasing strong investor interest despite market volatility.

Andrew McCormick, eToro's Head of U.S. operations, expressed enthusiasm regarding the timing of this expansion, citing extensive research and regulatory changes since their SEC settlement.

Previously constrained by regulatory hurdles, eToro aims to enhance its competitive edge against larger U.S. platforms like Coinbase and Robinhood.

With crypto representing 37% of eToro's trading commissions in the first quarter of 2025, this addition aligns with the growing retail demand for a wider range of digital currencies.

The move comes amidst a friendlier regulatory environment, encouraging both innovation and investment in the crypto sector.

As eToro expands, it plays a crucial role in shaping the future of crypto trading in the U.S., especially with technological advancements and changing policies.

Industry observers will be keenly watching how this impacts consumer choice and market dynamics in the evolving crypto landscape.

Overall, eToro's latest developments signal a significant shift in the U.S. crypto market, presenting new opportunities for stakeholders.